Monitoring Gender Balance in Election Coverage

Nov 15, 2017

Photo: Vladimer Valishvili/UNDP

The pilot monitoring supported by United Nations Development Programme (UNDP) and Government of Sweden unveiled key findings of the monitoring which examined gender balance in the media coverage of the recent Local Self-Governance Elections in Georgia.

A public discussion about the gender monitoring reports on 15 November 2017 brought together representatives of the media, civil society organizations and Public Defender’s Office.

“Both political and media reporting in Georgia will benefit significantly from greater representation of women. Data from our pre-election monitoring of television channels confirms that male politicians receive nearly ten times more airtime coverage than women, yet women comprise 52 percent of the entire population. We’re saying something very simple, shine the camera lights more frequently on women, give more voice to half of the Georgian society and everyone will benefit.”, Shombi Sharp, Deputy Head of UNDP in Georgia, said. 

The monitoring was supported by UNDP and the Swedish International Development Cooperation Agency (Sida), under the UN Joint Programme for Gender Equality, and implemented by the Caucasus Research Resource Centre (CRRC) during September 11–November 11, 2017.

With the focus on gender dynamics in election news and political programming, this pilot exercise covered five national and three regional televisions – Channel 1 (Georgian Public Broadcaster), Ajara, Rustavi-2, Imedi, Maestro, Trialeti (Shida Kartli), Gurjaani (Kakheti) and Odishi (Samegrelo).

A quantitative component of the research used the observation data of the Georgian Charter of Journalistic Ethics, collected under the election media monitoring commissioned by the European Union and UNDP. A quantitative component looked at the time allocated to women respondents in the prime-time news and political talk-shows, news topics, and the attempts of journalists to place the gender equality in the context of elections. 

The gender monitoring report is available here.  

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