Political Advertising – benefit or burden?

Jan 31, 2014

From left to right: Zviad Dzidziguri, MP, Helga Pender, delegation of the European Union to Georgia, Gigi Bregadze, UNDP Georgia, Lasha Tugushi, media expert, Natia Kuprashvili, media expert. Photo: David Khizanishvili/UNDP

With several months ahead of the local self-governance elections, a group of media experts presented key findings of the research that examines the impact of political advertising on the media and electoral process in Georgia.

The research suggests that an obligation to run free political ads damages low-budget TV channels and creates unequal conditions for political parties. It also provides recommendations to the Parliament about the needed amendments to the legislation.

The research employs quantitative and qualitative data retrieved from the 2013 presidential campaign, the analysis of legal documents, and interviews with political PR specialists and media managers.

The group of media experts includes: Lasha Tugushi, Zviad Koridze, Natia Kuprashvili, Nino Rukhadze.The study is undertaken under the project “Professional Media for Elections” funded by the European Union and UNDP.

Contact information

Sophie Tchitchinadze, UNDP in Georgia, 599 196907 (mobile), Sophie.Tchitchinadze@undp.org

Tamar Mikadze, European Union Delegation to Georgia, +995 32 2943763, Tamriko.Mikadze@eeas.europa.eu

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